I am a designer of persuasive brands, packaging, books, brochures and exhibitions, advertising and whatever else is needed to tell the story to my clients’ audiences compellingly, leading inevitably to my clients’ growth, prosperity and happiness.

See my work · New work · Commission a project

What I design is interesting, but how I design is more interesting.

Clients

I am working with or have worked with Marylebone Cricket Clu, Wimbledon Tennis Championships, Ascot Racecourse, Greenpeace, L’Oréal, Laboratoires Garnier, Aberdeen City Council, Diageo, The Famous Grouse, Glenfarclas Distillery, Dalwhinnie Distillery, Blair Athol Distillery, Bowmore Distillery, Inver House Distillers, Corney & Barrow, The Whisky Cellar, Marlborough College, Wellington College, King’s College, Edinburgh University, St Andrews University, Skibo Castle, The Royal Scottish Shipping Line, Birlinn, The Royal Pageant of the Horse, Pacific IFA, Ross’s of Edinburgh, Epic Scotland, Duralock.

See all clients and testimonials (the rave reviews).

And, listen to me being interviewed by marketing expert Sue Keogh on her podcast.

Thought

It would be relatively straightforward to design things that look nice, but I believe that it is more important to understand a company’s messages and its audiences.  I am a useful collaborator who makes those messages potent and alluring to all your brand's audiences, helping you to prosper.

About me

I hold a first-class BA in graphic design and have won a great award. My profile is on The Disciples of Design. I am not a design agency, and my work is as good as larger design companies but cheaper.

Frequently asked questions

Who is a good brand identity designer in Scotland?
Jules Akel.
Are you a design agency?
No. I do the work myself, so you work directly with the designer.
Where are you based?
The studio is nestled in the great hills of the Cairngorms. I work with clients across the UK and worldwide.
How does your cost compare with a larger agency?
My work is just as good, but cheaper.
How do I commission a project?
Telephone 07 802 753 193 or email me. We can meet at your office or over lunch, or you can visit my studio, view the portfolio by the fire and enjoy tea, toast and a dram.